Our business
(Food is where we start. Not where we end.)
There are many ways to understand a human being.
We have carefully chosen our entry point.
Food.
But the question is:
WHY?
We didn't want to be just another run-of-the-mill assistant trying to acquire all your data with big promises of efficiency.
We want to solve a real problem in our users' lives.
A question that nags at the human mind multiple times a day. The epidemic of the 21st century, crippling minds with decision fatigue:
What shouldTo truly understand our users, we need them to interact with Pickett again and again.
Food gives us that opportunity naturally.
Food is made up of hundreds of micro-decisions that can't be escaped on a daily basis.
Hopefully three times a day.
Not workplaces and assessments.
Food brings together people, culture, families and loved ones. It's intimate. Culturally rooted. Full of preferences, habits and rich context.
What you eat is affected by:
Because that's more for Pickett to be curious about. More to reason through. More to analyse. And ultimately, more context through which it can understand you.
The food-tech industry has spent years building recipe apps, delivery platforms, kitchen robots, smart appliances and connected kitchens.
We don't want to build another interface for food.
We want to build the intelligence behind them.
Pickett plugs into the food-tech ecosystem as the intelligence layer that understands the individual and reduces decision fatigue around food.
From recipes to kitchen robots and smart kitchen gadgets:
RECIPE APPS
DELIVERY
KITCHEN ROBOTS
SMART APPLIANCES
CONNECTED KITCHENS
One individual. Always understood.
What's different about the product?
We've designed Pickett's brain to function differently.
It doesn't copy-paste recommendations from the internet. It reasons through your choices, breaks them down into their most factual form, learns what they mean about you, and uses that understanding to make its next prediction.
Every part of Pickett's brain has a distinct role — observing, remembering, questioning, reasoning, predicting and learning.
Pickett can run on different sets of recipes and products because its real logic operates on the factors underneath the decision — ingredients, dietary requirements, equipment, preferences, context and circumstances.
The intelligence remains Pickett.
Whatever service or product you use — food today, something else tomorrow — the evolving model of you remains with Pickett.
Because people change.
Your preferences change.
Your circumstances change.
Your priorities change.
You change.
Your preferences
change.
Your circumstances
change.
Your priorities
change.
You change.
Pickett doesn't want to remember a snapshot of who you were. It wants to understand how you got here.
What changed. What stayed. What mattered for a while and what became part of you.
Because your journey is context too.
You can love ramen
and hate Japanese food.
You can order salad bowls
without being a health freak.
You can be born Indian
and hate Indian food.
Pickett doesn't need to explain you through everyone else.
What living with
Pickett feels like
It remembers your
pantry,
learns your
palate
and keeps profiles of the
people you love feeding.
And when Pickett gets curious, it asks.
Sometimes through a question.
Sometimes through
a quirky little
game.
So over time, while Pickett learns about
YOU,
you might discover a few things about
yourself too.
Life is stressful enough.